is a brand that has been resurrected and redefined from its original purpose.

Originally, Sea & Ski consisted of a limited line of products designed to protect its users from the sun. Expanding on the brand's original outdoor heritage, it now offers all means of sporting good needs, from coastal beaches to mountain peaks.  

In support of its newly defined purpose, a style guide was designed to ensure the proper application of the brand's vibrant color-scheme, playful patterns, and hand-lettering in relation to its new line of products.